⏐ WORK
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⏐ 00 . Night Cap .
⏐ Brand Identity
⏐ 1 Art Direction
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⏐ 01 Yambo
⏐ Type System
⏐ Website
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⏐ 02. X Museum
⏐ Brand Identity1
⏐ 1 . Typography
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⏐ 00 . Night Cap .
⏐ Brand Identity
⏐ 1 Art Direction
⏐
⏐
⏐ 01 Yambo
⏐ Type System
⏐ Website
⏐
⏐
⏐ 02. X Museum
⏐ Brand Identity1
⏐ 1 . Typography
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⏐ 03. BOU
⏐ Brand Identity
⏐ 1 1Typography
⏐ 3D
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⏐ 04. Grow
⏐11 ... Brand Identity
⏐ 2Typography
⏐ 23D
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⏐ 05 .School of
⏐ Visual Arts
⏐1 1... Brand Identity
⏐ 23D
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⏐ 06 A24
⏐ Brand Identity
⏐ Typography
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⏐ 07 Accidental Art
⏐ Archieve
⏐ Editorial
⏐ 1 . Typography
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⏐ 08 Storefront for Art
⏐ . and Architecture
⏐ .. Brand Identity
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⏐ ABOUT
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⏐ Jaeyou Chung
⏐ New York based designer.
⏐ Currently at COLLINS.
⏐ INQUIRIES
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⏐ E. jaeyou.chung@gmail.com
⏐ IG. @jaeyou.c
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⏐ Jaeyou Chung
⏐ New York based designer.
⏐ Currently at COLLINS.
⏐ INQUIRIES
⏐
⏐
⏐
⏐
⏐ E. jaeyou.chung@gmail.com
⏐ IG. @jaeyou.c
⏐00 Night Cap
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⏐ Brand Identity | Art Direction
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⏐ Wine bar located in Seoul, KR.
⏐ **Full case study coming soon.
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⏐ 01 Yambo
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⏐ Type System | Website
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⏐ Yambo Studio celebrates 10 years with a full rebrand and
⏐ website redesign. The new site features a streamlined grid
⏐ system and adaptive typographic language, showcasing a
⏐ decade of commercial projects and their new Objects output,
⏐ exploring technology and craft.
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⏐ My contribution involved developing a typographic system and
⏐ collaborating with the internal team on designing the website.
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⏐ Creative Direction | Yambo
⏐ Production | Clem Shepherd
⏐ Website Design | Yambo, Clem Shepherd, Jaeyou Chung,
⏐ Dor Sagiv
⏐ Look Development | Yambo, Clem Shepherd, Dor Sagiv
⏐ Sound Design | The Soundery
⏐ Objects Assistant | Ayca Noel
⏐ Typographic System | Jaeyou Chung
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⏐ 02 X Museum
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⏐ Identity Rebrand | Typeface Design
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⏐X Museum is dedicated to celebrating new ideas and embracing ⏐a multitude of cultures. Their goal is to foster an inclusive ⏐environment, both on-site and in the virtual domain.
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⏐The new brand identity elegantly intertwines both physical and ⏐virtual realms, enabling two different dimensions to coexist ⏐seamlessly within the same space.
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02. BOU
Beyond Our Utopia
Brand Identity | Typeface Design
BOU is a conceptual company leading the development of wearable robotics. The experimental typeface is designed to represent 'body enhancement' incorporates responsively stretchable elements, straight graphic lines, repeated curves, and jigsaw piece buildable sections. The typography not only mirrors the innovative and futuristic focus of the company but also encapsulates the essence of the cutting-edge technology it is pioneering.
03 Grow
Brand Identity | Art Direction | Packaging | 3D
Grow is a meticulously crafted water brand designed specifically for indoor plants. Just as different kinds of water interact with and affect our bodies uniquely, the same principle applies to the well-being of your plants.
