Beyond Our Utopia
Brand Identity | Typeface Design
BOU is a conceptual company leading the development of wearable robotics. The experimental typeface is designed to represent 'body enhancement' incorporates responsively stretchable elements, straight graphic lines, repeated curves, and jigsaw piece buildable sections. The typography not only mirrors the innovative and futuristic focus of the company but also encapsulates the essence of the cutting-edge technology it is pioneering.