Work



00.  Night Cap                .04  .School of Visual Arts
        Brand Identity                  Brand Identity
        Art Direction                  1 3D


01.  X Museum                 05   A24
       Brand Identity           1   3Brand Identity
  1  . Typography                       Typography


02.  BOU                         .106  Accidental Art
        Brand Identity                 Archieve
   1  1Typography                     Editorial
        3D                                 1  . Typography

03.  Grow                          07  Storefront for Art
11...  Brand Identity                and Architecture
     
2Typography                1   Brand Identity
     
23D

About



Jaeyou Chung
New York based designer.
Currently at COLLINS.

Press



It’s Nice That
Naver
Creative Pool





Awards



ONE Club Young Ones 2022
TDC 2022*2
German Design Awards 2022*2

Inquiries



E.       jaeyou.chung@gmail.com
T.       +1.646.944.0888
IG.     @jaeyou.c















02.  BOU
        Beyond Our Utopia



Brand Identity | Typeface Design


BOU is a conceptual company leading the development of wearable robotics. The experimental typeface is designed to represent 'body enhancement' incorporates responsively stretchable elements, straight graphic lines, repeated curves, and jigsaw piece buildable sections. The typography not only mirrors the innovative and futuristic focus of the company but also encapsulates the essence of the cutting-edge technology it is pioneering.








   
   
©2024 Jaeyou Chung