⏐ WORK




⏐ 00  . Night Cap  .
         Brand Identity
   1     Art Direction




⏐ 01    Yambo
         Type System
         Website



⏐ 02.  X Museum    
        Brand Identity1
  1  . Typography  


         





 03.  BOU
        Brand Identity
   1  1Typography
        3D


⏐ 04.  Grow
11 ...  Brand Identity
       2Typography
       23D


⏐ 05  .School of
         Visual Arts
1 1...  Brand Identity
       23D






06   A24
        Brand Identity
         Typography



⏐ 07  Accidental Art
⏐        Archieve
       Editorial
   1  . Typography 


08  Storefront for Art
     and Architecture
    ..  Brand Identity
 

 ABOUT




 Jaeyou Chung
 New York based designer.
Currently at COLLINS.



 INQUIRIES




 E.       jaeyou.chung@gmail.com
IG.     @jaeyou.c

AWARDS




ONE Club Young Ones 2022
TDC 2022*2
German Design Awards 2022*2














02.  BOU
        Beyond Our Utopia



Brand Identity | Typeface Design


BOU is a conceptual company leading the development of wearable robotics. The experimental typeface is designed to represent 'body enhancement' incorporates responsively stretchable elements, straight graphic lines, repeated curves, and jigsaw piece buildable sections. The typography not only mirrors the innovative and futuristic focus of the company but also encapsulates the essence of the cutting-edge technology it is pioneering.








   
   
©2024 Jaeyou Chung